Model Constructing 101 With Adweek Social Guru Jess Zafarris

On this week’s very emotional episode of Yeah, That’s In all probability an Advert, Adweek managing editor of creativity, creator economic system and DEI Shannon Miller is joined by managing editor for advertising and companies, Jameson Fleming, and particular visitor Jess Zafarris on her final day as Adweek’s director of viewers engagement.

Over the past three years, Jess “JZ” Zafarris has reworked our social presence, served as editor of our Adweek Every day e-newsletter and led the weekly Adweek Chat on Twitter, all whereas being the newsroom’s instructional information into constructing private manufacturers throughout social media.

Throughout the episode, they talk about what led her to Adweek, the numerous hats she has worn through the years, and JZ’s recommendations on how publishers and types can set up their model voice and presence on-line.

Stream the brand new episode beneath, hear and subscribe on Apple Podcasts or discover it on Spotify.