Tinder strikes past hookups in Mischief marketing campaign

The marketing campaign launches Tuesday on social media and streaming, adopted by out-of-home. It is going to roll out throughout the U.S., U.Okay., Germany, France, Spain, Australia and Brazil—showing in main cities resembling New York, Los Angeles, Paris, London, Berlin and Madrid.

For Hobley, the marketing campaign will likely be a hit if Tinder can get past the “hookups” label, and likewise make marginalized teams really feel seen and supported. 

“It’s, first, are you enthusiastic about Tinder in a brand new means? But in addition, are we elevating and supporting communities of daters that ought to be supported extra?” she stated. “We need to rejoice all daters—daters who’re trans, daters who’re non-binary, daters who’re in search of tonight, and daters who’re in search of Saturday nights perpetually.”