Pfizer opinions artistic and media accounts

The evaluate presents a giant alternative for a holding firm to realize territory with Pfizer, on condition that it now works with a slew of businesses. Retailers that presently work on its enterprise embrace WPP’s VMLY&R, Gray, EssenceMediacom, Mindshare and Wavemaker; Interpublic Group of Cos.’ FCB and IPG Well being; Omnicom’s Rapp, PHD, TBWAWorldHealth and extra, in keeping with Advert Age’s Datacenter. 

MediaLink is alleged to be dealing with the evaluate, which may lead to Pfizer deciding on multiple holding firm, in keeping with individuals conversant in the matter.

Pfizer didn’t reply to requires remark by deadline. Medialink couldn’t be instantly reached for remark.

Pfizer spent $2.8 billion on worldwide promoting in 2022, up from $2 billion in 2021. A lot of the New York-based firm’s outlays are targeted within the U.S., the place it’s a heavy spender on pharmaceutical promoting.

A few of that spending has gone to advertise Pfizer’s COVID vaccine, with celebrity-fueled advertising that has included Charlie Puth, Martha Stewart, Questlove, Michael Phelps, Pink and others.