Company information you might want to know: Feb. 24, 2023

Woman Scouts USA picks Venables Bell + Companions

Woman Scouts of the USA chosen unbiased company Venables Bell + Companions as its company of document following a overview. VB+P will lead brand-building efforts for the group, spanning analysis, model platform and inventive growth to raised join with in the present day’s Woman Scouts. The company’s content material and creation studio, Taproom Studios, will lead advertising providers to assist recruitment campaigns, the Woman Scout Cookie Program and different prime initiatives. 

“We chosen VB+P based mostly on their intent, capabilities and responsiveness,” Woman Scouts of the USA Chief Advertising Officer Jocelyn Johnson stated in a press release. “VB+P approached our RFP with the intent of ‘doing proper by purchasers and folks,’ which aligns with our core values at GSUSA.” 

It was not instantly clear which company beforehand held the account.

El Pollo Loco goes loco for Natural

El Pollo Loco named Omnicom’s digital company Natural as its model and digital company of document, which incorporates lead inventive duties. The hearth-grilled hen restaurant chain had beforehand labored with Vitro as its inventive AOR. That is an growth of Natural’s duties with the corporate because it had been named El Pollo Loco’s digital AOR in 2021.

The company’s first marketing campaign, known as “Sabor,” which implies “taste” in Spanish, will break on Feb. 23 on digital and Feb. 27 on broadcast. The media spend for the marketing campaign is $32 million, in line with the corporate, and it’ll run in California, Colorado, Nevada, Arizona, Utah, Texas and Louisiana.

“Natural offered a complete method that allowed us to remain in contact with our core buyer base and supply an thrilling on-ramp to the purchasers we wish to appeal to sooner or later,” Andy Rebhun, CMO of El Pollo Loco, stated in a press release. “Natural’s means to make the most of information and insights to drive the strategic method to the enterprise was one in all its strengths.”

Ex-WPP exec on the transfer

Former WPP government George S. Rogers has been named Government Chairman of Optimum, the digital efficiency advertising portfolio firm owned by ORIX Capital Companions.

Whereas at WPP, Rogers was director of world enterprise growth and labored throughout manufacturers together with the Walgreens Boots Alliance, MillerCoors, Financial institution of America and Pfizer. In his new function at Optimum, Mr. Rogers can be answerable for enterprise growth and general management of the corporate, alongside Optimum’s Chief Government Officer Michael Bassik and Co-Founder Kevin Weisberg.

Rogers joins Optimum from advert company The Fantastical, the place he was managing associate and chief working officer. Earlier in his profession, Rogers served as CEO of International Crew Blue, WPP’s company servicing Ford Motor Co.