What To Say To Get Your Approach

Advertising and marketing Podcast with Jonah Berger

On this episode of the Duct Tape Advertising and marketing Podcast, I interview Jonah Berger. Jonah is a Wharton College professor and internationally bestselling creator of Contagious, Invisible Affect, and The Catalyst. He has a brand new guide we’re going to speak about — Magic Phrases: What to Say to Get Your Approach.

Key Takeaway:

Phrases are essential to nearly every part we do, together with speaking, persuading, and connecting. On this episode, Jonah Berger joins me to debate the science of language and the way sure phrases have a extra vital influence than others. You’ll be taught sensible recommendations on the way to use these magic phrases to make an actual distinction.

Questions I ask Jonah Berger:

• [1:14] Would you say there’s form of a theme or a thread that’s run by way of your work?
• [2:12] Would you go so far as saying that you’re advising individuals to be scientifically intentional concerning the phrases they select after they’re influencing?
• [3:56] What was the analysis that you simply did prefer to compile the six kinds of phrases that may improve influence in each space of your life?
• [7:21] At what level does the idea you’re speaking about develop into a adverse affect?
• [9:05] What have you ever observed in what the instance you utilize within the guide, Donald Trump, has executed that has truly influenced individuals, you realize, no matter how you’re feeling about it?
• [15:58] What function does listening play on this universe?
• [18:21] Are you able to unpack the language of beer?
• [20:20] The place can individuals join with you and be taught extra about your work?

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This episode of the Duct Tape Advertising and marketing Podcast is dropped at you by the HubSpot Podcast Community.

HubSpot Podcast Community is the audio vacation spot for enterprise professionals in search of the most effective schooling and inspiration to develop a enterprise.