Rosa Paris reveals “Go inexperienced with out even attempting” for Ouigo trains

Goal is lastly getting a makeover, with earnest do-gooding changed by a extra light-hearted tackle saving the planet. Let’s face it, we usually tend to go inexperienced if it’s straightforward or low cost.

Ouigo, SNCF’s low-cost prepare community in France, has created a brand new marketing campaign with Rosa Paris that equates the environmental advantages of rail journey with sharing a bathe, unplugging your children’ video games console, or a scooter breaking down.

Jérôme Laffon, managing director of Ouigo, mentioned: “Ouigo, the benchmark for low price rail journey in Europe, makes accountable mobility accessible with low costs, whether or not by TGV or Ouigo basic trains. The selection of saving the planet by touring doesn’t must be a monetary effort, a constraint, or a dedication: taking a Ouigo is a straightforward, accessible act, with the surroundings at its core.”

The “Go inexperienced with out even attempting” marketing campaign isn’t about conscience, which is a refreshing change.  What issues is the affect on the planet.

MAA inventive scale: 7