We+Black Movie Displays On a Decade of Black Lives Matter

July will mark the tenth anniversary of the widespread use of the phrase “Black lives matter.” Initially spoken by Alicia Garza, who, alongside Patrisse Cullors and Opal Tometi, based the motion of the identical identify, these phrases have impressed tens of millions worldwide and proceed to gasoline a very powerful protests of our time.

Wanting again over a decade of impression, Wieden+Kennedy Portland‘s Black affinity group, We+Black, has created a movie tribute to this historic anniversary titled We Nonetheless Matter. That includes clips of interviews with W+Okay workers, the almost 3-minute brief begins with the emotional response they skilled in gentle of the acquittal of George Zimmerman, who claimed self-defense within the killing of 17-year-old Trayvon Martin.

Audio clips of reports broadcasts saying the outcomes of the trial are met with sounds of rising resistance and the mantra of “Black lives matter” as these W+Okay workers gaze head-on into the digital camera. Set to the tune of unique music from W+Okay worker Nukbeatz (David Henry Jr.), individuals share private reactions to circumstances of police brutality, together with the killings of Mike Brown and George Floyd, in addition to the unimaginable acts of protest that occurred because of this.

Three phrases that modified the world

“The protests which are occurring, not simply within the U.S. however seeing that it went international, was actually simply probably the most stunning factor to see,” one narrator says. “There are Black 10-year-olds in America who’ve existed in a world the place they’ve always simply been instructed that they matter. That’s superb,” one other narrator continues.

This can be a continuation of W+Okay’s employee-helmed movies created with out purchasers, together with “The Fable,” which combated anti-Asian hate by rejecting the expectations of being a “mannequin minority.” In the meantime, WKNY’s Black ERG, Noir, delved into the advanced emotions the BIPOC group has towards Juneteenth in “Juneteenth Ideas.” This follows an artwork present in Portland, additionally titled “We Nonetheless Matter,” per week earlier than the video’s launch.

Along with “We Nonetheless Matter,” We+Black is working in partnership with Portland’s public transportation system on an OOH marketing campaign that can final past Black Historical past Month by way of the remainder of the 12 months, highlighting native Black-owned companies.

CREDITS:

Inventive Director: Jordan Dinwiddie

Artwork Director: Benjamin Howard

Copywriter: Shareina Chandler

Head of W+Okay Manufacturing + JOINT: Orlee Tatarka

Senior Producer: Ricara Stokes

Built-in Producer: Zai Outlaw

Inventive Operations: Alia Thompson

Design Director: LaShun Tines

Design Producer: Paris Fontes-Michel

Designer: Eric Rogers

Enterprise Affairs: Aliyah Oyamade

Inventive Content material Companies: Zoe Schrepel, Anders Lund, Jasmine Jackson

Director of Pictures: Aline Vieitez, Arvie McKenzie

Pictures: Briah Michel

Unique Music Composed By: David Henry Jr. / Nukbeatz

Editor: CJ Duncan

Assistant Editor: Ian DeVore

Govt Producer: Kathleen Russell

Head of Manufacturing: Catherine Liu

Submit Producer: Zai Outlaw

Colorist: Jasmine Vazquez

Audio Producer: Louise Woodward

Sound Design / Audio Engineer: Candace Mortier

That includes: Crystal Thomas, Jay Squared, Leah Tavares, Briah Michel, Destinee Scott, Kieran Yancy, Amir Armstrong, Ruby Robinson, Jordyn Jackson, Taylor Roberts, Yahkeema Moffitt

Contributors: Emery Barnes, Adewale Agboola, Gillian Carrington, Emily Knight, Adam Sirkin, Erin Leckenby, Alex Fitch, Gelareh Dehnad, Sydni Chutz, We+Black, W+KNYC Noir