Can M&C Saatchi make bowel most cancers screening enjoyable?

A 3rd of individuals don’t use the bowel most cancers screening assessments the NHS sends out – for predictable if probably expensive causes – so NHS England is attempting to provide the programme a elevate with ‘Ribbon Dancer’ (rest room rolls) from present company of selection M&C Saatchi.

To a well-known tune from Sammy Davis Jr., straightforward to neglect what singer he was.

NHS head of selling Phil Bastable says: “Diagnosing bowel most cancers at an early stage vastly improves an individual’s possibilities of survival, which is why we wish to be sure that as many individuals as potential full the bowel most cancers screening check after they’re despatched one. This marketing campaign by M&C Saatchi London addresses a severe, delicate subject in a fascinating and memorable manner, displaying how taking this fast, easy-to-use check actually does have the ability to avoid wasting your life.”

M&C inventive associate Man Bradbury says: “To remind individuals who have been invited to take the bowel most cancers check subsequent time they go to the toilet, we needed to create a marketing campaign that was distinctive, memorable and joyous, reminding individuals – by means of ribbon dance – {that a} easy screening check may save their lives. Or within the phrases of Sammy Davis Jnr, ‘Reside, not merely survive.’”

Good from M&C, a difficult activity deftly executed.

MAA inventive scale: 8.