Wendy’s ‘The place’s the Beef?’ returns, Daytona 500 advertising

Wendy’s is reviving its well-known “The place’s the Beef?” slogan, starting this weekend on the Daytona 500 and sure persevering with by way of March Insanity. The chain joins rivals comparable to Burger King and McDonald’s which might be placing new twists on traditional fast-food advertising in a transfer to energise outdated followers whereas profitable new ones.

Wendy’s slogan—a part of one of the crucial iconic campaigns in quick meals historical past—might be referenced in promotions round Wendy’s sponsorship of a automotive on this weekend’s Daytona 500, a part of an effort to distinguish the chain’s sq. burgers.

“‘The place’s the Beef?’ was an iconic marketing campaign within the Eighties highlighting our high-quality, recent, by no means frozen sq. hamburger that grew to become part of tradition,” Carl Loredo, chief advertising officer of Wendy’s, mentioned in emailed feedback. “We predict it is time to revisit the facility of the previous with a recent advertising take to attach with our clients and proceed to have fun our confirmed observe report of delivering the freshest, hottest and juiciest hamburgers for our followers.”

In 1984, “The place’s the Beef?” started as an exclamation of a girl taking a look at an enormous bun and a tiny burger in a industrial that contrasted the scale of Wendy’s burgers vs. these of its rivals.