Efficient Methods To Differentiate And Scale Your Enterprise

Advertising and marketing Podcast with Debbie Howard

On this episode of the Duct Tape Advertising and marketing Podcast, I interview Debbie Howard. Debbie is the co-founder and CEO of Senior Dwelling SMART, a full-service advertising and marketing company centered solely on the senior housing and care business. Debbie can be a proud member of the DTM community for the final 3 years.

Key Takeaway:

A significant problem many companies face is looking for methods to distinguish and scale. And with the intention to do this, it begins with having a confirmed course of and methods that works. On this episode, Debbie Howard shares how licensing the Duct Tape Advertising and marketing system gave her enterprise the runway and framework to develop, scale, and thrive in her business.

Questions I ask Debbie Howard:

• [1:31] How did you get to the place you at the moment are?
• [3:36] As anyone with getting older dad and mom will most likely let you know actually, senior dwelling is a very emotional buy – how does that form of shade your considering by way of advertising and marketing?
• [5:34] Do you discover that in some ways in which the business you’re in wants to return into the trendy age? And do you additionally discover although that a few of what we would name the old-fashioned or conventional or offline advertising and marketing approaches are a major a part of what you might want to do?
• [7:17] What’s been the toughest factor as you’ve grown and what has been a continuing battle for you?
• [10:20] As you’ve grown your corporation, what’s actually been essentially the most rewarding facet of the place you’re at the moment?
• [11:24] Are there execs and cons to working in a single very slim area of interest?
• [15:30] What would you attribute to the expansion of your group?
• [17:13] Are there any developments happening that you simply’ve noticed during the last yr or two that you simply’ve actually been in a position to make the most of?
• [21:01] What are some locations you want to show to to get private improvement and enterprise improvement?
• [22:35] The place can folks join with you and discover out extra about your work?

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This episode of the Duct Tape Advertising and marketing Podcast is delivered to you by the HubSpot Podcast Community.

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