At the present time in search advertising and marketing historical past: February 17

Microsoft introduces the Bing Community

In 2016, Microsoft introduced the launch of the Bing Community, marking the top of the Yahoo Bing Community.

Bing Adverts continued to serve adverts on a large proportion of Yahoo’s search outcomes.

The Bing Community was the results of a renegotiated search deal between Microsoft and Yahoo, which was initially a 10-year deal. The revised Yahoo-Bing search deal returned advert gross sales and account administration again to every firm: Bing dealt with Bing prospects, Yahoo dealt with Yahoo prospects. 

Learn all about it in Microsoft Introduces Advertisers To The Bing Community.

Additionally on at the present time

Google launches Google Enterprise Profiles calls API

2022: Companies may pull name historical past knowledge from this API and into their CRM software program.

Google dropping observe and welcome presents in native listings

2022: Google: “Quickly, prospects will now not be capable to observe companies on Google Search or the Google Maps app.”

Google confirms Commonplace Procuring campaigns will stay accessible

2022: Efficiency Max was set to soak up Good Procuring campaigns by summer season.

Google vs. Edible Preparations: Court docket rejects ‘theft’ declare

2022: Edible Preparations was looking for damages from Google for promoting its identify through search adverts. The courtroom didn’t chunk.

Amazon and Visa come to a truce over payment will increase

2022: After months of feuding, Amazon would proceed to simply accept Visa bank cards at its web sites and shops.

Google’s search selection display screen had just about no impact on search market share, maybe by design

2021: As an antitrust treatment, the selection display screen had not solely didn’t make the search market a extra aggressive area, it might have even strengthened Google’s dominant place.

Google Adverts presents extra granular conversion actions for leads and gross sales

2020: This gave advertisers extra choices to trace web site actions via the shopper journey.

Video: Chris Boggs on expertise within the SEM trade

2020: This former U.S. Marine constructed an expert profession in search engine marketing and SEM whereas giving again to the group.

Google quickly disables ‘not mobile-friendly’ label in search outcomes attributable to bug

2017: Google had mislabeled pages as not mobile-friendly over the prior 24 hours.

Google brings again emojis within the search outcomes snippets for related queries

2017: Google had eliminated emojis in June 2015 attributable to webmaster abuse.

Google iOS app will get new native search filters, extra AMP assist & Gboard entry

2017: Native search filters like “High Rated” and “Open Now” have been added to the app.

Search in Pics: Google indoor clouds, Bing coronary heart balloon & stroopwafels

2017: The newest photos exhibiting what folks eat on the search engine firms, how they play, who they meet, the place they converse, what toys they’ve and extra.

DuckDuckGo Now Helps Immediate Solutions In French, German, Czech & Polish Languages

2015: DuckDuckGo mentioned they might present immediate solutions for round 9 million totally different queries and was supported in 4 languages. 

Google Provides, Then Pulls, Recommendation Not To Block Advert Touchdown Pages From Its Crawler

2014: Google: “Sorry for the confusion there.”

Starbucks & The Economist Admit To Utilizing Google+ For search engine marketing Extra Than Social

2014: From the information of no kidding.

Bing: Don’t Be Held Hostage Over The Good Area Title

2014: “… with a little bit of creativity, you can discover the right area very cheaply.”

Madoogle search engine marketing Recreation: Offended Birds As SEOs

2014: A recreation that swapped out the birds with search engine marketing personalities and the pigs with black hats.

Google Panda Replace Prices Demand Media $6.4 Million In 4th Quarter?

2012: Google’s Panda algorithm was largely accountable for Demand Media’s $6.4 million loss within the fourth quarter of 2011.

Google Strikes AdWords Assist Discussion board To AdWords-Group.com

2012: Google relaunched its AdWords Assist Discussion board on a brand new platform and gave it its personal URL.

Cookiegate One other Privateness Black Eye For Google

2012: Google and different advert networks have been found circumventing cell Safari’s default “no third occasion cookies” settings.

Dilbert: Hiring A Weasel To Do search engine marketing & Corrupt The Business

2012: The cartoon tied individuals who do search engine marketing as weasels and people who rent SEOs as an confederate, somebody who actively participates within the fee of against the law.

Search In Pics: Android Snowboarding, Faux Google Retailers, Google Kippah & Lego Googlers

2012: The newest photos exhibiting what folks eat on the search engine firms, how they play, who they meet, the place they converse, what toys they’ve, and extra.

Google’s Search Outcomes Get Extra Social; Twitter As The New Fb “Like”

2011: Google expanded Social Search outcomes. Pals’ exercise on Twitter, Flickr and elsewhere would quickly be extra seen in Google’s search outcomes and have an effect on how pages ranked.

Official: Extra Are Seeing Google’s New Navigation Bar

2011: Google began rolling its new bar out broadly.

As soon as Condemned Google Now Hailed By Publishers For “One Move”

2011: Google was being embraced and celebrated for its new publisher-friendly platform after it had been derided and bashed by content material publishers and newspapers.

Presidential Hopeful Rick Santorum Stymied By Search Drawback

2011: If you looked for [Santorum], the primary consequence was a weblog created as a part of a profitable marketing campaign to affiliate the senator’s identify with anal intercourse.

Google Congratulates Watson On Twitter; IBM Says Thanks

2011: Amongst these watching IBM’s Watson win “Jeopardy” have been of us at Google.

Redesigned Bing Bar Toolbar Extra Like A “Dashboard”

2011: The toolbar, which was graphically extra pleasing to have a look at than a standard toolbar, let customers get a lot of various kinds of info through drop-down home windows.

How To Search Google Buzz

2010: For a product from Google, looking Buzz was lower than spectacular.

Fortune 500 Nonetheless Clueless About search engine marketing, Examine Says

2010: Regardless of spending thousands and thousands of {dollars} on paid search, Fortune 500 firms continued to fail when it got here to pure search visibility. 

Google SVP Rosenberg’s Tome On Social Challenges, The Web And Google’s Future

2009: His dialogue of consultants and high quality was one of the attention-grabbing components. It had implications for Google’s search outcomes and algorithm.

Yahoo Reorganizes, Rebrands Cellular Choices As “Yahoo Cellular”

2009: It seemed to be largely a rebranding and repackaging of present Yahoo cell belongings.

Yahoo Sued For Exhibiting Spam Pages About Particular person’s Title

2009: There have been no less than two apparent issues with the lawsuit.

From Search Advertising Expo (SMX)

Previous contributions from Search Engine Land’s Topic Matter Consultants (SMEs)

These columns are a snapshot in time and haven’t been up to date since publishing, until famous. Opinions expressed in these articles are these of the writer and never essentially Search Engine Land.

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