Adidas: who wants Kanye when you have got Stephen Graham?

With Kanye West binned after his anti-semitic feedback – and warehouses filled with unsold Yeezy inventory drowning out Adidas’ earnings – the sportswear model has turned as a substitute to actor Stephen Graham because it makes a transfer on North Face/Patagonia territory.

Shot in Iceland, the 4 minute movie exhibits Graham – recognized for his roles in That is England, Line of Responsibility, and Boiling Level, amongst others – throwing himself into nature and studying from native artists concerning the nation’s mythology, which is steeped in its dramatic landscapes.

Graham makes a reputable mannequin for the Adidas Spezial retro gear. He mentioned: “It could sound unusual, however for me, clothes and footwear might be an emotive factor, particularly with one thing like Adidas Spezial. It jogs my memory of being a child and having to save lots of up for a pair of trainers that I actually needed, or asking my mum for a pair at Christmas.”

He could have performed some dodgy felony characters, however Graham is all class in actual life, and a shocking but sensible alternative for the marketing campaign.

MAA artistic scale: 7