How Warner Bros. Discovery Offered Out NBA All-Star Weekend

Along with LeBron James lately changing into the Nationwide Basketball Affiliation’s all-time main scorer—reside on TNT—Warner Bros. Discovery has another excuse to rejoice.

Because the NBA’s high stars head to Salt Lake Metropolis this weekend in Turner Sports activities’ first yr below the mixed WarnerMedia and Discovery umbrella, the corporate has bought out its promoting stock for the 2023 All-Star Sport.

“We’re bought out, and we had the very best yr we’ve ever had,” mentioned Jon Diament, evp of promoting gross sales at Warner Bros.