Tremendous Bowl 2023 pregame to characteristic Dove’s physique wash launch

The spot from WPP’s Ogilvy London will air between 4:30 p.m. and 5 p.m. ET earlier than Sunday’s Large Recreation, displaying skincare tales of actual girls and evaluating these to Dove’s adjustments with the message: “You’ve advanced. So have we.”

The Dove Renewing MicroMoisture launch is “the largest Dove relaunch of the previous couple of many years,” mentioned Fernando Fernández, international president of magnificence and wellbeing for Unilever, in a December investor presentation. “It’s fashionable, premium and every distinctive design is extra user-friendly and ergonomic, and it has a stronger shelf presence. This can be a superior combine that can enable us to take a ten% worth enhance within the largest a part of our U.S. enterprise.”