Today in search advertising and marketing historical past: February 7
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Noogler: search engine optimization is spam, advertisements show you how to rank
In 2012, a Googler made headlines when he stated “search engine optimization isn’t good for customers or the Web at giant,” and “It’s a bug that you may rank extremely in Google with out shopping for advertisements, and Google is making an attempt to repair the bug.”
Was it Matt Cutts, John Mueller, or one other outstanding Googler who stated this? No. It was really a Noogler (or new Googler).
So did this this new worker slip up and reveal what Google actually thinks? No. Much more seemingly, he merely didn’t know what he was speaking about.
Google didn’t view search engine optimization as spam. As for advertisements, Google stated: “As all the time, Google search rankings are fully unrelated to Google’s paid promoting companies and different partnerships, and there’s completely no method for a webmaster to pay cash to extend search rankings.”
Learn all about it in Google Clarifies: No, Advertisements Shouldn’t Assist Rankings & No, search engine optimization Isn’t Unhealthy.
And but, greater than a decade later, these search engine optimization myths persist.
Additionally on this present day
Google says Shopify websites are in an excellent crawling state after experiences of stalled crawling
2022: Google’s John Mueller stated the problem was associated to a “momentary drop in how we calculate how a lot we are able to crawl,” implying there was no problem with the Shopify websites.
Google exams Shopping for Guides in cell search outcomes
2022: It introduced customers with varied drop-down menu choices to study extra in regards to the product they had been looking for.
Google Search Console efficiency experiences information problem could influence analytics
2022: It impacted Google Search, Google Uncover, and Google Information information.
Google Posts being rejected due to non-compliance with picture pointers
2020: It appeared like possibly Google didn’t need customers to make use of inventory photographs.
Google provides Siri Shortcuts to its iOS apps
2020: Customers might take actions throughout the corresponding Google app via Siri by saying set off phrases, reminiscent of “search with Google.”
Clicks plummet when pictures, article data stripped from information leads to SERP
2019: Google sought to point out potential ‘unintended penalties’ of latest copyright guidelines that require charges when content material is proven in search outcomes.
Google Search Console goes stay with new consolidated view
2019: Google made a preview of the consolidated information view stay early.
Bing to publishers: Begin utilizing new Bing URL submission course of for indexing now
2019: Bing needed to scale back the hassle and assets put into crawling the online.
Google begins implementing certification course of for occasion ticket resellers on AdWords
2018: Ticket resellers had been now included among the many record of restricted advertisers on AdWords and needed to be licensed by Google earlier than they might promote.
Google now desires bigger pictures for AMP articles
2018: The brand new minimal requirement was 1,200 pixels extensive and 800,000 pixels in complete.
AdWords Categorical launches notifications for calls from search advertisements
2018: Advertisers might charge calls and be notified of missed calls.
Google provides new options & improves navigation for cell lodge & flight searches
2018: Google rolled out tabs that permit customers swap between lodge, flight and journey particulars.
Bing rejected 130M advertisements in 2016, together with 17M tech assist rip-off advertisements
2017: Advertisers trying Phishing assaults and pushing counterfeit items continued to attempt to evade detection.
Suspected Paid-Hyperlink Penalty Hasn’t Hit Expedia Backside Line — But
2014: Mentioned Expedia: “Our site visitors from Google, each on a paid and an natural foundation, continues to extend on a year-on-year foundation.”
Google Now Provides Google Now “Launcher,” Video On Demand Suppliers, Airbnb Reservations & Extra
2014: Google rolled out a number of enhancements to Google search app for Android, bolstering Google Now options on the Nexus 5 and another gadgets.
YP Desires To Compete Instantly With Google And Yelp In Native
2014: New CMO deliberate to give attention to personalization, extra content material depth and multi-platform experiences.
Google Now Ranks No. 2 Behind Apple As The 2nd Most Beneficial Firm In America
2014: Because the world’s largest on-line advertiser, Google’s rise was a mirrored image of the know-how business taking a bigger function globally.
Bing Groups Up With The Hollywood Reporter In Anticipation Of The Oscars
2014: To create the “final Oscars useful resource information.”
Search In Pics: Golden Tate With Glass At Tremendous Bowl, Google Indoor Clouds & Android Socks
2014: The newest pictures exhibiting what individuals eat on the search engine corporations, how they play, who they meet, the place they converse, what toys they’ve, and extra.
Google’s Enhanced Campaigns Encourage Love, Hate And Hope For The Subsequent Model
2013: Ideas from entrepreneurs about what they preferred, what they didn’t like, what wanted to be completed, and what they needed to see in future releases.
Sudden Change In The Quantity Of Hyperlinks Reporting In Google Webmaster? Don’t Panic.
2013: It was a bug. Google stated it was engaged on it.
Twitter Search Lets You As soon as Once more Discover Previous Tweets
2013: Twitter stated that some older tweets had been going to be obtainable.
Google Nonetheless #1 Visitors Supply For Most Of High 30 Web sites — Report
2012: Google ranked because the primary supply of site visitors for 23 of the highest 30 web sites.
Did Tremendous Bowl Advertisers Take Benefit of Search Curiosity?
2012: Manufacturers did a significantly better job of retaining issues easy and driving viewers to attention-grabbing, related pages that engaged them.
Google: 41 % Of Tremendous Bowl Advert Searches Had been Cellular
2012: Tremendous Bowl ad-related searches within the US rose 200% on desktop, 970% on tablets and a couple of,700% on smartphones.
New: Google Sitelinks With Small Arrows
2012: Google confirmed rolling out a brand new search for their one-line sitelinks.
Wolfram|Alpha Goes Professional With Highly effective Information Evaluation & Presentation Instruments
2012: It included the flexibility to research your individual datasets.
Google Webmaster Instruments and Google Analytics: The Starting Of A Helpful Integration?
2011: The verification web page of Google Webmaster Instruments included a hyperlink to Google Analytics possibility for all verified websites.
Google On the spot Now On Product Search
2011: Google added Google On the spot to Google Procuring Search view throughout the net outcomes.
Google To EU: We’re At all times Open To Algorithm Recommendations
2011: Google CEO Eric Schmidt stated that “Google might be keen to alter a few of its algorithm methodology in search,” to keep away from potential fines or different penalties.
Scoring the 2011 Tremendous Bowl Commercials For Search Visibility and Customer Engagement
2011: 100% of manufacturers had no less than some search visibility. However many manufacturers didn’t embrace point out the Tremendous Bowl advertisements in any respect on their house pages.
On the spot Replay: The place To Discover The Tremendous Bowl Advertisements
2011: 4 good websites that made it straightforward to search out and watch them.
PSAs To Be Phased Out Of AdSense
2011: Publishers operating AdSense would see fewer public service announcement banners on their websites.
Google I/O Convention 2011 Sells Out In 59 Minutes
2011: It took 90 days and 50 days in 2009 and 2010, respectively, for the occasion to sellout.
Google’s Egypt Government, Wael Ghonim, Ought to Be Launched From Egyptian Custody Now
2011: He had been detained by the Egyptian authorities throughout protests.
Blekko: Really We Have A Million Slashtags
2011: If Fb-generated “/likes” had been included the “slashtag depend” rose to over 1,000,000.
Twitter Examine: Mainstream Information Are Carbs, Blogs Are Protein For Your Advertising
2011: Bloggers had extra affect than mainstream publications in areas reminiscent of know-how and leisure.
Google Airs TV Advert Throughout Tremendous Bowl – However Why?
2010: The “Parisian Love” business had 1.2 million views on YouTube earlier than it ran throughout the Tremendous Bowl.
Trying to find the Superbowl Begin Time: How Are The Engines, the NFL, and CBS Doing?
2010: The NFL, CBS, and the various search engines didn’t do an incredible job at connecting with searchers who needed to know what time the sport began.
Google Information’ New Native Angle
2008: New capabilities allowed customers to “create an area part for any metropolis, state or nation on this planet.”
Microsoft Dwell Search Core Relevance Program Administration Director Eytan Seidman Strikes On
2008: The core relevance group that Eytan managed included crawling, indexing, and rating for Dwell Search.
Microsoft Acquires 3-D Modeling Software program Firm Caligari
2008: The group can be part of the Digital Earth group, however the software program equally used for gaming and sport growth.
If You Like Digg, You’ll Love Ask’s Massive Information
2008: Ask embraced the social media tenet that you simply want others to inform you how essential a information story is, with its new “BigFactor” scores.
January 2008: Search Engine Land’s Most In style Tales
2008: Search Engine Land’s 10 hottest tales from January 2008.
Rand Fishkin’s Belated SuperBowl Proposal Will get A Sure
2007: As an alternative of a Tremendous Bowl advert, he popped the query throughout a “Veronica Mars” business.
Google Maps Australia Turns 30 Second Stroll Into 18 Minutes Drive
2007: Trying to find instructions from Shelbourne Resort to Google’s personal Sydney workplace throughout the road took you over a toll bridge and again.
Gmail Now Public Beta, Open To All
2007: You now not wanted an invitation or SMS code to realize entry to your individual Gmail account.
Google To Roll Out Charge-Based mostly Google Apps?
2007: As soon as it was free for corporations to undertake Google’s workplace functions.
Google Sends Mr. Schmidt To Washington
2007: Schmidt lobbied for a lot of issues in his speak, together with a invoice to take away taxes on web entry and e-commerce, internet neutrality and authorities initiatives to assist small companies with know-how.
Dwell Search SOAP API Out Of Beta
2007: Additionally they added some new options together with extra languages, elevated search outcomes, enhanced search tags, extra native choices, improved telephone outcomes and extra coding samples.
Yahoo Provides Featured Search Builder Websites Field
2007: Yahoo added a field to the house web page as a way to promote user-generated search websites.
Kudos To Nationwide Pork Board For Apologies & Fundraising Efforts
2007: A search marketer and breastfeeding activist obtained two letters of apology, plus the Nationwide Pork Board backed a fundraising marketing campaign for the Mom’s Milk Financial institution Of Ohio.
Looking For “The Subsequent Google”
2007: A have a look at search-related demonstrations from the DEMO convention.
Searchforvideo Upgrades Design, Capabilities
2007: Viewers had been introduced with model title content material channels and lots of of video companions had been added to its search index.
SideStep Raises $15 Million
2007: SideStep had its eye on extra acquisitions.
From Search Advertising Expo (SMX)
Previous contributions from Search Engine Land’s Topic Matter Specialists (SMEs)
These columns are a snapshot in time and haven’t been up to date since publishing, until famous. Opinions expressed in these articles are these of the writer and never essentially Search Engine Land.
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