After which that occurred | Seth’s Weblog
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The world adjustments and we have now a selection:
• Combat laborious to maintain it the best way it was.
• Discover what occurred after which determine to do one thing with that perception.
Thirty years in the past, AOL was my firm’s greatest shopper. They charged customers $3 an hour to make use of their precursor to the web, and paid content material suppliers a royalty based mostly on time spent on their ‘web site.’
We invented a breakthrough recreation that was performed in a chat room. Our testing confirmed that individuals (thousands and thousands of individuals, most likely) would play it for hours at a time. We developed a collection of video games with AOL that have been enjoyable and fascinating, and have been a couple of weeks from launch. It was actually essentially the most worthwhile mission I had labored on thus far.
After which AOL modified to flat price month-to-month pricing. And the royalties went to zero.
“Properly, that occurred.”
The sunk prices have been actual, however the sunk prices didn’t matter. What mattered was that our mission was constructed on a basis that had disappeared. In lower than an hour, we walked away from all of it, which enabled us to construct the instruments and merchandise we would have liked.
The world is altering sooner than ever. Typically for the higher. At all times giving us a option to react or reply.
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