Precedence Go media for Cheil, Estee Lauder goes to Brainlabs

Cheil has received the worldwide media efficiency account for Collinson’s Precedence Go, described because the world’s authentic and main airport experiences programme.

Collinson works with main fee networks, over 1,400 banks, 90 airways and 20 resort teams on airport experiences, loyalty and buyer engagement and insurance coverage.

Additionally in media, Brainlabs has received Estee Lauder’s UK and Eire enterprise from long-serving incumbent Manning Gottlieb OMD. Estee Lauder’s manufacturers embody Clinique, Mac and La Mer.

Collinson international advertising and marketing and model director Helen Wynne says: “We have been searching for one international company that would ship on executing a singular international imaginative and prescient however with native execution, and we consider we’ve discovered the perfect companion in Cheil.

“They demonstrated their strategic strategy to efficiency media and know-how with out compromising on sensible fundamentals, and we have been impressed with their management and authenticity all through the method.

“Set towards the macro backdrop of the restoration of enterprise and leisure journey to pre-pandemic ranges, we’re trying ahead to maximising the chance to cement our place because the main airport experiences programme globally.”

Estee Lauder UK and Eire president Sue Fox says: “I want to personally thank MG OMD for his or her profitable collaboration and partnership through the years. My crew and I are very a lot trying ahead to working with Brainlabs on our UK and Eire media planning and shopping for account.”

Brainlabs international CEO Daniel Gilbert says: “That is an extremely proud second for Brainlabs. The Estée Lauder Firms UK & Eire is synonymous with status magnificence and transformative merchandise and we’re excited to work collectively to additional revolutionise their communications with each new and present customers, by way of our digital-first and data-led strategy.”