Avocados From Mexico axes ChatGPT Tremendous Bowl business plans

Avocados From Mexico is backtracking on its plans to make use of ChatGPT in its Tremendous Bowl advert. 

The produce marketer initially deliberate to make use of a QR code in its business that will hyperlink to the generative AI instrument, Ivonne Kinser, Avocados From Mexico’s VP of promoting and innovation, instructed Advert Age final month. As soon as on the touchdown web page, the thought was customers can be requested to press a button to generate a tweet. On the backend, this info can be fed into ChatGPT, and the bot’s response would seem as textual content on the touchdown web page. The person would then be inspired to tweet textual content in the course of the sport. 

“We want to make clear that Avocados From Mexico is just not utilizing ChatGPT and whereas we had been testing OpenAI’s GPT-3 expertise for a small part of our Huge Sport Marketing campaign, we’re not transferring ahead with that part at the moment,” a spokesperson mentioned through e-mail. 

Avocados From Mexico nonetheless plans to make use of a QR code that results in an interactive on-line expertise, “and we’re wanting to discover how we will use Open AI’s GPT-3 expertise sooner or later,” the spokesperson added. 

AI platforms like ChatGPT and DALL-E 2 have just lately piqued entrepreneurs’ consideration, with many manufacturers and businesses wanting to experiment with the expertise. However there are issues it isn’t prepared for prime time. 

Avocados From Mexico plans to air a 30-second business within the Huge Sport starring Anna Faris as Eve (of Adam and Eve).