Make the change to GA4, or Google will do it for you

For those who get Google’s Analytics emails, you’ll have already gotten the phrase. However ICYMI, Google has as soon as once more reminded us that Common Analytics (UA) will cease processing knowledge on July 1.

What’s new is the e-mail states that beginning in March, any buyer who doesn’t arrange a GA4 property with primary settings, Google will configure one with a couple of primary settings per the prevailing Common Analytics property; this consists of sure conversion occasions, Google Advertisements hyperlinks, and current web site tags.

Choose-out. For those who don’t need Google robotically creating GA4 properties for you, it’s possible you’ll opt-out by way of the directions on this hyperlink.

Here’s what the e-mail says.

Topic: We’ll quickly configure Google Analytics 4 for you

Howdy.

Common Analytics commonplace properties will cease processing knowledge on July 1, 2023. To maximise historic knowledge and to make sure that Google Analytics 4 (GA4) meets your particular wants, we advocate you make the change to Google Analytics 4 now. This gives you the chance to customise the setup together with utilizing the most recent web site tag.

For any buyer who doesn’t arrange a GA4 property with primary settings, beginning in March, we’ll configure one with a couple of primary settings per the prevailing Common Analytics property; this consists of sure conversion occasions, Google Advertisements hyperlinks, and current web site tags.

For Common Analytics prospects whose web sites are tagged with gtag.js or analytics.js (together with by means of tag administration methods like Google Tag Supervisor), we’ll create a related web site tag that may reuse current tags when potential to ship visitors to the brand new GA4 property. If you don’t want to have a GA4 property created and configured based mostly in your Common Analytics property and current tags, it’s possible you’ll opt-out.

Their ‘Be taught Extra’ CTA directs to a Google Doc web page that I don’t have entry to.

The notification additionally seems in a yellow bar on the prime of some Analytics accounts. Shameem Adhikarath observed it final evening and posted it to Twitter.

Why we care. With the discontinuation of Common Analytics commonplace properties on July 1, 2023, advertisers want to change to Google Analytics 4 to maximise historic knowledge and make the most of the most recent analytics capabilities. In the event that they don’t, Google might create a GA4 property for them with primary settings, which can not meet their particular wants. Due to this fact, to make sure correct monitoring and evaluation of their promoting efforts, advertisers ought to make the change to Google Analytics 4 now and customise the setup as wanted.