16 Demand Producing Content material Codecs That Aren’t a PDF

PDFs have their place. They’re simple to obtain, ship, design, and skim. Over time, they’ve grow to be the unofficial default for a lot of entrepreneurs, however instances are a altering.

On the subject of constructing buzz, holding consideration, and reaching new markets, PDFs can fall just a little flat.
The excellent news is, there are many different content material codecs to play with and take a look at out.

We pulled collectively 19 examples of extra out-of-the-box content material sorts to spur your creativeness as you make plans for future demand-gen actions. There’s one thing in right here for each advertising division to contemplate.

So with out additional ado… 19 advertising examples to get you considering creatively about your demand-gen content material.

1. Multimedia Recreation

A multimedia recreation is a enjoyable strategy to promote your content material and work together along with your viewers. Chipotle determined to strive its hand at a multimedia recreation with an animation primarily based on the quick movie “A Love Story.” The fast-casual restaurant chain encourages customers to play and earn free meals – and there’s additionally a cute CGI movie to associate with the sport.

The tip results of a buzz-worthy marketing campaign like that is excited, entertained viewers who’re consuming content material whereas additionally having fun with themselves, a mix that may yield superb outcomes.

2. Microsite

A microsite is a smaller, branded website outdoors of a firms’ essential website that provides an additional component of promotion.

A formidable instance of a microsite was the creation of the vacation app “elf your self”, a web site that edits faces onto dancing elves. The location acquired tons of publicity and customers had a ball making use of this system to their relations and even coworkers. Nevertheless, what you may not have realized is that this app is definitely a microsite of Workplace Depot.

3. ROI Calculator

An ROI calculation is nice strategy to present potential clients how one can assist them with their objectives in a data-oriented method. This software gives a visualization that may profit you and profit your potential shopper.

4. Shoppable Digital Tour

A shoppable digital tour is a simulation of an present location the place you can even make on-line purchases.

Designer model Gucci used this idea to launch “Gucci Reside”, a video procuring expertise during which clients could make appointments and discover new gadgets.

5. Interactive Historical past Lesson

Interactive timelines give your viewers an opportunity to discover and perceive your organization or model at a deeper stage. The options of the timeline will hold viewers engaged whereas they’ll be taught extra about who you might be and what your organization stands for.

6. Video

Whereas it might not sound any extra thrilling than a PDF, you will get much more inventive with video than you would possibly suppose.

Try this Netflix interactive video for some inspiration:

7. Product Picker

Even farmers can profit from well-done interactive content material. Try how John Deere made selecting a product as simple as apple pie with their product selector.

Customers can select merchandise in myriad methods: shopping a complete catalog, filtering by specs, or answering questions on their scenario within the “assist me determine” evaluation. Making the acquisition course of clean and stress-free will in the end end in higher gross sales.

8. Webinar

Webinars proceed to be excessive engagement drivers in addition to highly effective list-builders.

Some manufacturers supply their viewers two sorts of webinars with a view to meet clients the place they’re: on-demand or real-time.

9. Weblog Submit

Sure, weblog posts nonetheless work for demand-gen. The “trick” is to write down weblog posts on subjects and topics that your viewers really cares about. Interview sequence and much more tongue-in-cheek posts are some options to the status-quo publish.

10. Interactive Infographic

This interactive infographic have the potential to make reasonably bland topics completely come to life. If utilized accurately, these instruments can seize and preserve your viewers in order that they’re studying about what it’s important to supply whereas additionally being entertained.

Right here is an instance of an interactive infographic that takes a subject we might most likely reasonably stay ignorant to, and turns it into an eye-opening expertise that holds viewers consideration.

That is ThredUps “Vogue Footprint Calculator”, a program that determines how giant your private trend footprint is.

11. Podcast

Many entrepreneurs suppose they may lose swaths of their viewers by investing sources in a podcast. Nevertheless, that’s solely true if you happen to’re doing it incorrect.

Certain, a podcast caters to commuters and gym-goers – individuals who desire their content material in audio format – however that doesn’t imply you’ll be able to’t add content material that may attraction to clients preferring to observe or learn. Take into account including a well-edited transcript to your podcast and/or supply a video model of the interview to seize these different forms of content material shoppers.

12. Interactive Video

Take 10 minutes to discover the Universe Inside interactive video from Highrise. Nothing I write right here will put together you for this outstanding expertise.
In case you’ve acquired the funds for it, a high-quality interactive video will get folks speaking about your model quick.

13. Evaluation

Assessments are improbable for turning content material into two-way conversations. As customers click on by way of and make selections, entrepreneurs be taught their preferences, desires, and wishes.

The end result: Customers really feel engaged and entrepreneurs get insights they’ll use to make a good greater distinction for purchasers.

Try this infographic that describes the 9 forms of on-line assessments:

14. Quiz

Quizzes may be tremendous enjoyable for customers, and have a behavior of getting shared rather a lot. They will help enhance web optimization, give your model some further publicity, and may enhance lead era.

15. Gallery

A gallery doesn’t should be a static web page of images. Nor does it should be a multimedia extravaganza. You’ll be able to merely make it extra interactive to drive curiosity and create demand.

16. Bracket Problem

A bracket problem is a enjoyable, aggressive strategy to interact along with your viewers. It retains your content material on development and related by following occasions which are taking place. For instance, the US Open used a bracket problem to get tennis followers engaged and excited for upcoming matches.

If you’re able to get your personal superior content material in your website, try our Content material Builder Service. Arrange a fast session, and I’ll ship you a free PDF model of my books. Get began at the moment–and generate extra site visitors and leads for your enterprise.