Publicis Groupe ‘takes its personal medication’ and pays for Tremendous Bowl slot to air new Most cancers Pledge movie
A Tremendous Bowl advert is a giant assertion for any model, which makes it all of the extra exceptional that Publicis Groupe has paid for its personal air time in (in all probability) the world’s costliest media area.
However CEO Arthur Sadoun, himself recovering from most cancers, needs his Most cancers Pledge initiative to vary lives.
The marketing campaign’s purpose is to erase the stigma of most cancers and alter office tradition for the higher. Carla Serrano, CSO for Publicis Groupe and CEO of Publicis New York, mentioned: “We selected the Tremendous Bowl as a result of we wished a second that will galvanise all people. We wished to do that correctly and to create a cultural accelerant – it is a case of us taking our personal medication, following the recommendation we give to shoppers.”
The movie is principally the creation of Marco Venturelli, chief artistic officer of Publicis France, whom Sadoun personally tasked with the mission. Venturelli mentioned: “This was by far probably the most intense movie I’ve ever produced, not solely as a result of Arthur was the shopper, but additionally as a result of most cancers is such an extremely common factor that touches everybody.”
He added: “I wished to actually give a glimpse of the sort of odyssey individuals who have most cancers undergo. I didn’t wish to sugar coat it – the movie wanted to be powerful – as a result of when you’ve been touched by most cancers it by no means leaves utterly.”
Sadoun intends for the marketing campaign to be ongoing, and after the primary wave, to go the baton to a different organisation to take it forwards. Publicis Groupe has already signed up a formidable listing of supporters, together with lots of the world’s largest firms, however is aiming excessive with a goal of 1,000 signatories.