Burger King’s ‘Whopper Whopper’—OKRP on BK’s catchy jingle

“We had been speaking, like, ‘Wouldn’t it’s humorous if individuals simply sang about Burger King, tremendous easy, with a catchy jingle?’” Powell advised Advert Age. “We freestyled a few strains. We went into a gathering on the company and stated, ‘We’re both going to look loopy or it’s going to work.’ And it labored. We knew we had one thing that was going to pop.”

They couldn’t have recognized it will pop this a lot. However they did painstakingly craft the music, whose melody comes from the “Have It Your Means” jingle from the ’70s, modernized with extra of a rap fashion.

“We knew we needed one thing that wasn’t too heavy on the instrumentation, so the phrases could possibly be the star,” stated Powell. “We most likely did 150 demos—totally different beats, voices, preparations—till we landed on the one. It didn’t really feel an excessive amount of like one style or one sound. We needed to go away it open, so individuals might take it and have enjoyable and do totally different interpretations of it.”

The shopper beloved it and collaborated with the company on the rollout final fall. Beacon Road dealt with the music.

Associated: BK reimagines ‘Have it Your Means’ jingle in OKRP marketing campaign

“It’s been superior to see how a lot it’s gone off. Folks have actually reacted to it,” stated Ben Pfutzenreuter, group inventive director, OKRP. “Within the final week or two, it’s actually burst on the seams in different elements of the web the place we spend time. We’re monitoring it as a result of it’s our job, but in addition simply as human beings out on the earth. You may’t assist however journey over this factor in every single place.”