Polestar Reimagines Retail with a Showroom Constructed From Snow

The Arctic Circle metropolis of Rovaniemi, Finland is thought for a couple of issues: the legendary house of Santa Claus, beautiful wintry landscapes and Modernist designs by influential architect Alvar Aalto. The latter two are the inspiration behind an uncommon design mission from electrical automotive model Polestar.

The corporate reimagined a automotive showroom by constructing a pop-up retail house out of domestically sourced snow. Titled the Polestar Snow House, it includes a 39-foot (12-meter)-high white dice constructed utilizing 3,000 cubic meters of snow from the close by Ounasvaara ski resort. Inside