Krispy Kreme’s lightbox brings pleasure – and low cal doughnuts – to Salford

Gloomy January is upon us, however Krispy Kreme has come to the rescue with an interactive billboard that dispenses mild remedy to passers-by in a bid to assist fight seasonal affective dysfunction (SAD).

The sunshine-emitting billboard options some cheerful large ornamental doughnuts from a brand new 195 calorie vary. The calorie discount is achieved very just by making a gap within the center.

Salford, the place daylight averages solely two hours a day in January, is the situation of the one execution within the “SADvert” marketing campaign, which was created by Good Relations, VCCP Media and Clear Channel.

Emma Colquhoun, CMO, UK & Eire at Krispy Kreme, mentioned: “Opening a field of doughnuts is one strategy to convey pleasure into individuals’s lives – so we wished to make that literal. That is the one doughnut field on this planet to ship mild remedy that may assist banish seasonal affective dysfunction (SAD).  We thought there was no higher strategy to unbox pleasure and lighten the nation’s temper as we have a good time the launch of our irresistible new doughnuts at simply 195 energy every!”

MAA inventive scale: 5