Bionic Unveils DEI Scorecard for Media Provider Variety

Lack of Media Provider Variety Monitoring Instruments

Many advertisers have targets to allocate a specified portion of their media price range to buy promoting media from under-represented teams as a part of their Variety, Fairness, and Inclusion (DEI) initiatives.

Sadly, media planners lack media planning instruments that allow them to trace and make progress towards DEI these targets.

So, DEI purpose monitoring presently occurs outdoors the conventional media planning course of and outdoors media planning instruments. In consequence, shortfalls are discovered too late and DEI goals will not be achieved.