VCCP strikes into behavioural science with acquisition of Cowry Consulting

Behavioural science is the newest weapon in VCCP’s armoury with the acquisition of Cowry Consulting, which makes use of cognitive psychology, behavioural economics, and neuroscience in a bid to know how individuals actually suppose.

Cowry Consulting was arrange by three founders in 2015, and now has a workforce of 38 individuals which incorporates behavioural scientists, psychologists, designers, researchers and information scientists. The corporate plans to retain its personal shoppers, which come from the monetary providers, retail, utilities and building sectors, in addition to working with VCCP shoppers.

Andrew Peake, CEO of VCCP London, mentioned: “Behavioural science is at the start of its journey as a self-discipline nevertheless it’s already confirmed invaluable in serving to companies remodel shopper and colleague behaviour. Its worth is in serving to shoppers to deal with a few of the greatest perennial challenges to attain business outcomes and we couldn’t be extra delighted about Cowry bringing their distinctive capabilities into the VCCP household.”

Jez Groom, founding father of Cowry Consulting, mentioned: “We’re excited on the prospect of bringing behavioural science to life by one of the vital inventive teams on this planet. Behavioural science is now enjoying a key function within the development of manufacturers and companies and VCCP Group will speed up our affect and impression inside organisations.”

VCCP has extra not too long ago expanded by natural launches just like the CX company Bernadette and “multiverse” company VCCP+ nevertheless it has a very good file of acquisitions, together with PR enterprise Sling & Stone in 2021, San Francisco company Muhtayzik Hoffer in 2016 and impartial media company Adconnection in 2015.

Again row: Michael Lee (VCCP), Will (Cowry), Raphy (Cowry), Amdrew Peake (VCCP)

Entrance row: Ziba (Cowry), Jez (Cowry)