Zolando’s Advertising Chief on ‘Simplifying’ and iProspect win
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German on-line vogue and shoe retailer Zalando goes by a interval of change because it goals to “deepen” relationships with clients and companions throughout the 25 markets wherein it at the moment operates. That newest aspect of change concerned the consolidation of its media enterprise into Dentsu’s iProspect as a way of “simplifying” the setup, which beforehand concerned particular person businesses primarily based in native markets.
In accordance with its Q3 monetary outcomes, the enterprise has a complete of fifty.2
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