On-line style large Zalando strikes media to Dentsu’s iProspect

Dentsu media company iProspect has gained on-line retailer Zalando’s international enterprise, its second huge win in a 12 months after BMW. Zalando strikes from OMG.

Germany-based Zalando has a turnover of €10bn and spends between €300-400m on media.

Zalando regional V-P of promoting Ralph Rijks says: “For us, our clients are on the coronary heart of every thing we do, we wish to be greater than merely a platform to purchase the most recent in style and way of life for them.

“The iProspect group actually understood our ambition to be a spot of inspiration and engagement for our audiences. We’re trying ahead to working collectively on creating deeper emotional bonds between our model and our clients.”