Past Free Wi-Fi, How Delta CMO Tim Mapes Is Advertising and marketing the Journey Expertise

For Delta Air Traces, having an outsized presence at a expertise commerce present makes good sense.

The world’s third largest airline by income, which flies 200 million passengers a 12 months, made a number of tech-focused bulletins at CES, constructed an activation with Starbucks and used the four-day convention to strengthen model partnerships.

“[There’s] 345 of the Fortune 500 firms right here. Many, if not all, of these firms are our prospects,” stated Tim Mapes, Delta’s chief advertising and communications officer and a 30-year veteran of the airline.