My Advert of the Yr: Saatchi UK CCO Franki Goodwin

Within the spirit of selecting some correct non-purposey promoting I beloved the ludicrous (geddit) function of the product on the coronary heart of a giant, enjoyable thought.

https://www.youtube.com/watch?v=0Bk2U0hp5wY

Hope United was born through the males’s Euros in 2021 and, this 12 months, we introduced our battle towards on-line hate to the ladies’s Euros as a result of we, like many, imagine not sufficient is being completed to sort out sexist hate.

Whereas we cheered on our Lionesses, we additionally used the chance to encourage males to take extra of the burden and assist sort out the difficulty of on-line and offline sexism, serving to our companions at EE proceed to make life on-line safer and happier for individuals within the UK.

Franki Goodwin is chief inventive officer of Saatchi & Saatchi UK. She can be an govt producer at Western Edge Footage.