Weight Loss Model New 2023 Marketing campaign

As with a lot of weight reduction and health manufacturers, Weight Watchers have launched a brand new marketing campaign this January.

As any of those weight reduction manufacturers know, it isn’t straightforward to shift weight, particularly after the festive interval. Weight Watchers’ new marketing campaign focuses on this with the tagline “Return to feeling good.” Emphasising that disgrace and guilt are usually not useful with regards to shifting weight, the model hopes to encourage individuals to learn to eat the meals they like whereas protecting the load off.

Impressed by the deluge of present receivers returning presents to outlets after Christmas, one of many advertisements options prospects ‘returning’ the ‘hate’ a part of the love/hate relationship with cookies.

Chief Advertising and marketing Officer at WeightWatchers, Amanda Tolleson, commented: “This marketing campaign is the primary of many model acts the place we can be exhibiting up in new and sudden methods, all whereas remaining true to our model heritage.”

She additionally mentioned it “evokes a easy, but provocative perception that has been on the coronary heart of this model for six many years and can also be a fact value celebrating: you’ll be able to eat what you like, and nonetheless shed extra pounds. Our hope is that our goal shopper feels seen, celebrated and impressed.”