Roku Companions With Main CPG Manufacturers in Additional Originals Push

Contemporary off the heels of its greatest model partnership and activation up to now, Roku teamed up with three shopper packaged items manufacturers for exhibits from Roku Originals.

Coca-Cola, Henkel and Scott’s have all signed on as sponsors for 3 authentic exhibits: Emeril Tailgates, Youngsters Damage Every part and Martha’s Backyard.

“It’s been attention-grabbing to see, particularly given the challenges with CPG as a class this 12 months, how a lot that vertical has leaned into wanting to check with Roku Originals, all in their very own completely different method,” Katina Papas Wachter, Roku’s head of advert income technique at The Roku Channel, instructed Adweek.