10 Fb Cowl Photograph Measurement & Design Greatest Practices [Templates]

When individuals arrive at your Fb Web page, the place do you suppose they will look first? I will offer you a couple of hints.

It is a visible piece of content material that sits on the high of your Web page. That is proper — it is your Fb cowl photograph.

On this put up, you may study Fb cowl photograph greatest practices with real-world examples for every tip we advocate. To get began, let’s dive into Fb cowl photograph dimensions.

Generally referred to as your Fb banner, this graphic is without doubt one of the most noticeable components of your Web page.

A canopy photograph can remodel your Fb Enterprise Web page from a passive repository of your enterprise exercise to an inviting neighborhood. 

Meta units particular dimensions for canopy pictures to create an ordinary look throughout all Fb Pages it doesn’t matter what system they’re considered on.

Listed below are key particulars to recollect about your cowl photograph:

• Will probably be left aligned with a full bleed and have a 16:9 facet ratio.
• It have to be at the very least 400 pixels extensive and 150 pixels tall, with the perfect dimension being 851 pixels extensive and 315 pixels tall.
• It should load the quickest as an sRGB JPG file that is underneath 100 kilobytes. 

Due to the scale outlined above, there could be an overlap between your web page’s profile image and the duvet photograph. 

Picture Supply

Within the following part, we’ll cowl what to search for when optimizing your cowl photograph for cellular and desktop gadgets.

How do Fb cowl pictures seem on cellular screens vs. desktop screens?

Cell gadgets will show a smaller model of the duvet photograph than a desktop display screen would, and the picture beneath describes precisely why that occurs. As you’ll be able to see, there’s lots of house across the perimeter of the photograph that might be reduce off when a customer is viewing it on a cellular display screen vs. a desktop display screen for those who’re not cautious together with your design.

Subsequently, it is best to put the vital components of your content material within the inexperienced house. Doing it will make certain everybody can see your cowl photograph correctly whatever the system they’re utilizing.

Need assistance getting began? Beneath, you may discover Fb cowl photograph templates and greatest practices to information you when designing your model’s cowl photograph paintings.

1. Abide by Fb’s cowl photograph tips.

It looks as if a no brainer, however following Fb’s cowl photograph tips is step one to preserving your Fb Web page seen on the platform. I would extremely counsel studying via the full Web page Tips, however listed below are a couple of vital issues to remember on your Fb cowl photograph:

• Your cowl photograph is public.
• Cowl pictures cannot be misleading, deceptive, or infringe on anybody else’s copyright.
• You’ll be able to’t encourage individuals to add your cowl photograph to their private timelines.

If you happen to get caught violating the above phrases, Fb might take motion in opposition to your Web page. And whereas Fb would not explicitly say what is going to occur for those who violate their cowl photograph tips, it will be fairly inconvenient to have your Fb Web page eliminated due to a canopy photograph infraction.

2. Make certain your Fb cowl photograph is the fitting dimension.

As I discussed earlier, the Fb cowl photograph dimension is 820 pixels extensive by 312 pixels tall for desktop screens, and 640 pixels extensive by 360 pixels tall on cellular screens.

After spending time designing the right cowl photograph, the very last thing you may need your guests to see is a truncated model of it. If you happen to add a picture smaller than these dimensions, Fb will stretch it to suit the house. Which means Fb could solely show a 3rd of the picture you designed.

If you would like a no-hassle method to ensure your cowl pictures are the fitting dimension, obtain our pre-sized template for Fb cowl pictures.

Featured Useful resource: Fb Cowl Photograph Templates

Obtain the Free Templates

3. Don’t fret in regards to the “20% textual content” rule.

Again in 2013, Fb eliminated all references to the 20% rule on textual content in cowl pictures, however that does not imply it is best to use lots of textual content in your design. The earlier rule said that solely 20% of a canopy photograph might show textual content. Though this rule would possibly sound restrictive, the sentiment behind it had benefit — you need your guests engaged with visuals, not a wall of textual content.

If you are going to use textual content in your cowl photograph, hold it concise and let the imagery converse for itself. You’ll be able to see how we struck this stability on HubSpot’s Fb Web page beneath.

For extra cowl photograph inspiration, try our Fb Web page.

4. Give your cowl picture a focus.

Consider your cowl photograph because the portion of your Web page that is “above the fold.” If it is distracting or complicated, individuals will likely be extra more likely to click on off the Web page.

Most of the greatest Fb cowl pictures embrace a focus together with a colour scheme that aligns with the remainder of the model. Keep in mind, your social media accounts are extensions of your enterprise and they need to make a great first impression on guests.

Nice Fb cowl pictures even have ample unfavorable house to make the topic, the copy, and the weather distinctive to Fb (just like the CTA button on Fb enterprise Pages) stand out much more.

Here is an instance of excellent use of unfavorable house from The New York Instances:

And here is one other instance from social media administration platform Sprout Social:

5. Keep away from mixing the contents of your cowl photograph together with your profile image.

With some intelligent design methods, you possibly can manipulate your profile image and canopy photograph so they seem as in the event that they’re two components of the identical canvas.

Considered one of Paris’ outdated cowl pictures is a good instance of this:

You’ll be able to nonetheless do that in your private profile, however Fb now not units up Enterprise Pages this manner. Now, as proven within the examples earlier on this article, the profile image is totally separate from the duvet photograph.

So, as an alternative of merging the 2 pictures into one, have them complement one another with related colours or contrasting patterns whereas nonetheless adhering to your model tips.

6. Draw consideration to the motion buttons on the underside proper.

You could have observed in a couple of of the duvet photograph examples above that the first call-to-action (CTA) buttons have been totally different. HubSpot’s CTA button says “Observe,” whereas Sprout Social’s says “Signal Up.”

Relying on your enterprise, you’ll be able to launch a Web page on Fb with a novel CTA button to the underside proper of your cowl photograph. Take the position of this button into consideration when designing your cowl photograph.

LinkedIn Studying does this in a refined method beneath, putting the graphic of an individual on a laptop computer over the “Signal Up” button, drawing your eye to that blue CTA.

Observe: Whereas it’d seem to be a good suggestion so as to add directional cues like an arrow to get individuals to click on on the CTA buttons, be aware that these CTA buttons do not seem the identical method on the cellular app.

In different phrases, it may be complicated to cellular customers for those who instantly combine the duvet photograph design with the CTA buttons.

7. Proper-align the objects in your cowl photograph.

Since your profile image is on the left, you wish to add some stability to your Fb cowl photograph design by putting the main focus of the picture on the fitting.

Check out these cowl pictures. Which one appears to be like extra aesthetically pleasing?

Proper-aligned focus:

Left-aligned focus:

Would not the right-aligned cowl photograph feel and appear quite a bit higher? In Samsung’s new cowl photograph, the largest design parts (the profile image, the textual content, and the 2 telephones) are evenly spaced.

In Samsung’s outdated cowl photograph, your consideration goes instantly to the left aspect of the Fb Web page, inflicting you to overlook the identify of the product on the upper-right aspect.

Not solely is including stability a vital factor of design, however it additionally permits your cowl pictures to be extra visually efficient on cellular. This brings me to my subsequent level…

8. Hold cellular customers in thoughts.

Statista stories that as of January 2022, 98.5% of Fb’s consumer base accesses the social community from cellular gadgets like smartphones and tablets. That is big — and it is precisely why it is so vital to maintain cellular customers top-of-mind when designing your Fb cowl photograph.

On cellular, a a lot smaller portion of the duvet photograph is seen. The appropriate aspect is often reduce out solely.

Let’s check out what Cisco’s Fb Web page appears to be like like on a desktop browser versus on Fb’s cellular app.

Desktop:

Cell:

It’s vital to notice that the textual content in Cisco’s cowl photograph would not seem. Whereas right-aligned visible parts look nice, watch out to not put vital content material thus far to the fitting that it will get reduce off when being considered on a cellular system.

9. Embody a shortened hyperlink in your cowl photograph description that aligns together with your Web page CTA.

If you wish to use your cowl photograph to help a Web page CTA, make certain your cowl photograph description additionally features a textual content CTA and hyperlinks to the identical provide. This manner, any time individuals view your cowl photograph by itself, they will nonetheless entry the hyperlink.

Here is this observe in motion on the Adobe Artistic Cloud Fb Web page:

Professional tip: Shorten your hyperlinks and add UTM codes to trace the guests who view your cowl photograph and click on the hyperlink within the description. Shortening and monitoring options can be found in HubSpot’s Advertising Hub and with instruments like Bitly.

(If you wish to study extra about the right way to write efficient call-to-action copy on your cowl photograph description, obtain our free e-book on creating compelling CTAs.)

10. Pin a associated put up proper beneath your Fb cowl picture.

Pinning a put up lets you spotlight a typical Fb put up on the high of your Timeline. It is signified by a PINNED POST title on the highest proper of the put up, like on Behance’s Web page beneath:

How does this relate to optimizing your Fb cowl photograph? Properly, for those who’re spending time aligning your Fb Web page CTA, your cowl photograph design, and your cowl photograph description copy, you also needs to make certain to put up about the identical factor on to your Web page and pin that put up to the highest of your Timeline.

That method, your guests have one very clear call-to-action after they land in your Web page (albeit in a number of totally different places) — which can give them extra alternatives to transform.

Easy methods to pin a Fb put up: Publish the put up to Fb, then click on the three dots on the highest proper nook of the put up and select Pin to Prime of Web page.

Fb Cowl Photograph Sizes that Work for Your Enterprise

Selecting the best cowl dimension on your Fb Web page could appear easy, however it could have a huge effect on customers and prospects visiting your Web page. An ill-fitting cowl photograph or video can look unprofessional and provides the unsuitable impression in regards to the high quality of your services or products.

With the information on this article, you will have the data it’s essential to create a Fb cowl photograph that embodies your model and engages customers on the platform.

Editor’s be aware: This put up was initially printed in July 2020 and has been up to date for comprehensiveness.