Why E mail Advertising and marketing Is (Nonetheless) Essential In 2022

Advertising and marketing Podcast with Laura Goldberg

On this episode of the Duct Tape Advertising and marketing Podcast, I interview Laura Goldberg. Laura is the Chief Advertising and marketing Officer at Fixed Contact. Earlier than Fixed Contact, she served as a Chief Income Officer for Cabbage, a number one money circulation administration and information platform for small companies acquired by American Specific. Previous to that, she was the Chief Advertising and marketing Officer at Authorized Zoom. Laura has held management roles in product and operations with main e-commerce corporations, such because the NFL and Napster.

Key Takeaway:

E mail advertising and marketing continues to be as related as ever. However as advertising and marketing evolves, your strategy to it must, too. On this episode, I discuss with the CMO of Fixed Contact, Laura Goldberg, concerning the state of e mail advertising and marketing, what impact channels like SMS are having, and easy methods to make the most of e mail successfully immediately to construct belief throughout the generations who use it.

Questions I ask Laura Goldberg:

• [1:36] How has the position of the CMO developed?
• [3:41] What would you say to a room stuffed with friends that the missed alternatives in advertising and marketing are – particularly within the Chief Advertising and marketing Officer position?
• [5:08] What’s the state of e mail advertising and marketing within the general combine immediately?
• [7:36] How is SMS as a most well-liked conduct channel now impacting your considering as an e mail channel?
• [9:10] How is AI going to affect what you’re doing at Fixed Contact?
• [10:48] Is having extra of a studying know-how constructed into e mail presently on the Fixed Contact roadmap?
• [13:51] What are among the efficient ways in which you’ve seen folks merging digital and non-digital?
• [16:30] How do use e mail to truly construct belief?
• [18:19] Have you ever observed a generational distinction by way of what folks need from e mail?
• [20:08] What ought to we be doing as e mail entrepreneurs for the vacations?
• [21:33] Is there someplace you’d like to ask folks to attach with you?

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