TotallyMoney breaks the mould for credit score rating adverts

Cash appears to be on a number of folks’s minds as we put together for a considerably testing 2023 and fintech app TotallyMoney is becoming a member of the enjoyable (if it may be so described) with a brand new TV and on-line marketing campaign from St Luke’s tackling the vexing enterprise of credit score scores.

TotallyMoney supplies its 4 million plus prospects with stay credit score stories, personalised alerts and tailor-made suggestions to assist enhance their scores. Animation by Lobo.

TM CMO Rebecca Shears says: “At TotallyMoney we’re on a mission to assist everybody transfer their funds ahead. Our focus is on the 20 million UK adults who’re in any other case missed and under-served by the monetary providers business. We perceive the wants of actual folks and the challenges going through them — and as a part of our new model focus, we’ll be telling human tales with a extra emotive method.”

St Luke’s CCO Al Younger says: “Most campaigns on this sector recommend enhancing your credit score rating is a little bit of enjoyable. That is out of step with the actual expertise of making an attempt to borrow affordably. TotallyMoney understands precisely what their prospects are going by means of, and we got down to create a marketing campaign that dramatises that.”

Definitely makes a change from most credit score rating adverts which appear to characteristic a pair on a settee earnestly discussing the rattling issues. St Luke’s can hardly ever be accused of not making an attempt tougher.

MAA artistic scale: 8.