Gousto recipes ‘steals the present’ as Mom serves up movie-themed advertisements

Dinner takes centre stage in Mom’s new marketing campaign for recipe supply service Gousto. Launching on Christmas Day, it exhibits Gousto’s meals upstaging the dramatic on-screen performances in a fancy dress drama.

The out of doors work creates headlines that apply to each movie genres and Gousto dishes (, whereas the radio takes on the language of film trailers. Media is by the7stars.

Anna Greene, VP model, insights & technique at Gousto, mentioned: “Steal the Present is giving dinner its rightful place again because the night’s headline attraction and getting individuals to show their attentions away from the telly. This isn’t nearly successful within the recipe field class, we’re staking our declare on dinnertime.”

Matt Tanter, Mom’s head of technique, mentioned: “Over the previous few years the query of ‘what’s for dinner?’ has been overshadowed by ‘what lets watch?’ in lots of households. With trendy life seeing us slumped on the couch, Netflix and an uninspiring bowl of no matter. Steal the Present needs to place dinner again at prime billing.”

MAA artistic scale: 6.5