GA4 now permits you to recreate Common Analytics audiences, and personalize the House web page

GA4, everybody’s favourite new Google Google Analytics product, will now allow you to use the Migrator for Google Analytics Google Sheets add-on instrument to recreate a lot of your Common Analytics properties right into a GA4 property. You too can personalize the content material on your property web page to make what’s proven extra related. Let’s have a look.

Why we care. First, these new instruments try to make GA4 tolerable by permitting you to customise your dashboard and properties as near UA as attainable. Although not good, this could at the least deliver slightly extra familiarity into the combination. Advertisers who’ve been sluggish to implement or study GA4 may discover solace in these acquainted options.

When you haven’t applied GA4 but, that is your signal.

Recreate Common Analytics audiences in Google Analytics 4

Audiences primarily based on dimensions and metrics which can be the identical in UA and GA4 will be recreated simply as they’re. When the audiences use dimensions or metrics that differ between UA and GA4, you’ll be able to edit the viewers definitions within the spreadsheet to make use of the related GA4 dimensions and metrics.

For every viewers, the spreadsheet contains details about whether or not the viewers is obtainable for recreation; if it isn’t, the spreadsheet has details about why. Editable viewers situations are included so you’ll be able to modify them earlier than recreating them.

Extra info on the Migration instrument will be discovered right here.

Personalize the House web page

Take into account that if you personalize your homepage, the customization is just seen to you. Different customers is not going to see your dashboard.

The next info is from the Google Analytics Assist documentation.

Personalize the metrics and dimensions

Now you can change the metrics on the overview and realtime playing cards. On the overview card, hover over a metric to see a drop-down menu so you’ll be able to change the metric.

On the realtime card, you may also select from plenty of dimensions (e.g., Viewers, Metropolis) or allow us to select a dimension for you (i.e., Select for me).

Restore your selections

Whether or not you alter the metric, dimension, or date on a card, we’ll restore your selections in future periods. For instance, we’ll populate a card with Metropolis the following time you go to Google Analytics if you select the dimension in your present session.

Moreover, if you return to a report utilizing the Just lately accessed part, you’ll see all of the modifications you made to the report. For instance, in case you modified the first dimension, you’ll see the dimension utilized when you choose the report from the Just lately accessed part.

Strive Instructed playing cards

If you’re new to a property and haven’t considered a card steadily, a brand new Instructed for you part will seem. The part surfaces playing cards which can be well-liked throughout all Google Analytics 4 properties that will help you discover helpful info in your property.

Present suggestions

Now you can give a thumbs up or thumbs down when hovering excessive proper of a card within the Instructed for you, Since you view steadily, and Insights sections. The suggestions choices enable Google Analytics to give you extra useful info sooner or later.

Add Search Engine Land to your Google Information feed.    

---

Concerning the writer

Nicole Farley is an editor for Search Engine Land masking all issues PPC. Along with being a Marine Corps veteran, she has an in depth background in digital advertising and marketing, an MBA and a penchant for true crime, podcasts, journey, and snacks.