My Advert of the Yr: Andy Nairn of Fortunate Generals

I’m certain I received’t be alone in selecting CALM’s “Final photograph” as my marketing campaign of the yr. Actually devastating in its perception, simplicity and impression it’s the good proof of the ability of a fantastic thought, on this case within the service of a fantastic trigger.

By way of our personal work, I hate to choose a favorite baby. So I’ll go away it as much as most of the people. Our Tremendous Bowl spot for Amazon, starring Scarlett Johansson and Colin Jost, has simply been named 2022’s most seen advert on the earth, by You Tube. It’s the 4th time we’ve got achieved this, so I can’t actually argue with that.

https://www.youtube.com/watch?v=z2JZv6b6hUE

Andy Nairn is a founding companion of Fortunate Generals.