Fb Video Insights API Now Consists of Reels Metrics

Meta adopted up its rollout of the Fb Reels API (application-programming interface) in September with this week’s addition of Reels metrics to the Fb Video Insights API.

Builders can get hold of and analyze the next Reels efficiency metrics for a Fb web page, for every particular person video over the lifetime of the content material: common minutes seen, feedback, performs, minutes seen, publish attain, reactions and shares.

Meta senior technical account supervisor Rolando Castanon stated in a weblog publish that the enhancement to the Video Insights API can be accessible for the present model, in addition to all earlier variations of the Graph API, including that it’s going to robotically change into accessible to builders with entry to the relevant APIs, and apps won’t must be put by means of extra App Evaluate.