Margaritaville turns into Main League Pickleball’s first-ever title sponsor

Since MLP’s institution in 2021, the league has recruited a number of sponsors, together with Skechers and Franklin—however Margaritaville would be the league’s first-ever title sponsor, and can supply the league certainly one of its largest firm investments so far (phrases of the deal weren’t disclosed). 

Final month, Anheuser-Busch InBev introduced it was buying an MLP staff for the 2023 season.

Manufacturers have been fast to hop on the pickleball bandwagon during the last two years, however Margaritaville has been concerned within the pickleball realm since 2017. The model since 2018 has served because the title sponsor of the USA Pickleball Nationwide Championships—an annual event sequence held by pickleball’s governing physique, USA Pickleball—and can also be the official lodging associate of the Skilled Pickleball Affiliation’s PPA Tour occasion. 

The corporate’s help for pickleball extends past these event sponsorships, too, with Margaritaville starting to assemble pickleball courts at its senior-living areas and resorts 5 years in the past. In 2018, Margaritaville additionally partnered with sports activities gear firm HEAD to develop a set of branded pickleball paddles, luggage and attire.