SlimFast for Mom, the Guardian to Fortunate Generals, Nestle pitches European media

It’s all the time good to finish the yr with an account win and Mom has accomplished so with SlimFast in a pitch whereas Fortunate Generals has landed a short from the Guardian to broaden its worldwide attain and income. The Guardian invitations contributions from readers of its free content material, as, certainly, will we.

Not so good to be embroiled in a mega-pitch (simply consider the cash) and there’s at present a biggie: Nestle is reviewing its European media account. Nestle spends $2.6bn worldwide, cut up between varied holding firm companies together with Publicis’ Zenith and WPP’s Mediacom (now EssenceMediacom.)

Nestle says; “Shoppers as we speak need entry to items and providers their manner, no matter channel. They care about sustainability and well being. And so they count on manufacturers to supply personalised options in actual time.

“To satisfy these wants, we’re creating channel-less ecosystems, advancing always-on analytics, increasing related operations and supporting sustainability. We need to rework and enhance the effectiveness and effectivity of our advertising investments. By enhancing our processes, eliminating duplication and optimising spend, we’ll generate vital financial savings to gasoline reinvestment in our manufacturers.”

Honest sufficient however do individuals truly need “personalised options in actual time?” For chocolate or espresso capsules? Possibly they’ve been listening to too many media company blandishments.

SlimFast is one other good, medium-sized account for Mom, on which it excels, though it might nonetheless be smarting from failing to land British Fuel. Longstanding account IKEA can also be reviewing inventive.

The Guardian isn’t a giant advertiser though, in its time, it’s produced some well-known adverts. Notably Paul Weiland’s ‘Factors of View’ for BMP and BBH’s ‘Three Little Pigs,’ a giant Cannes winner.

Its final large effort was ‘Hope is Energy’ from Unusual in 2020.