Verizon Hires Ogilvy to Deal with B-to-B Advertising and marketing

Verizon is including Ogilvy to its company roster to deal with the model’s b-to-b account, the model confirmed to Adweek.

“Ogilvy has been added to our company roster to give attention to our b-to-b enterprise, whereas we proceed to work with our lengthy standing companions at McCann on Shopper and different key enterprise priorities,” a Verizon spokesperson advised Adweek.

Whereas WPP international chief artistic officer Rob Reilly previously led artistic at McCann and labored on the Verizon account, sources near the pitch inform Adweek that Ogilvy leaned on Chris Beresford-Hill, Ogilvy’s North America president and CCO, and Nick McCabe, international CSO, to guide the pitch.

“Verizon is certainly one of America’s most iconic manufacturers and we’re honored to make use of the ability of creativity to impression their model and enterprise,” Devika Bulchandani, international CEO of Ogilvy, advised Adweek.

Verizon can be consolidating its media company companions following the acquisition of TracFone, that means MediaHub, which beforehand dealt with TracFone, can be dropped from the roster, and Verizon is consolidating all media planning and shopping for with Publicis.

“It was the precise time to take a better take a look at our media partnerships to make sure we’re optimizing efficiency, maximizing our use of knowledge and know-how throughout segments and driving the continued efficacy of our go-to-market approaches,” the spokesperson advised Adweek.

Publicis deferred remark to the consumer.

The win is the most recent in a string of victories for Ogilvy, which secured Audi, H&R Block and SC Johnson this yr.

Verizon’s artistic modifications

The information comes after Verizon’s longtime chief artistic officer Andrew McKechnie stepped down in October. The model’s CMO, Diego Scotti, additionally restructured its advertising division, with McKechnie’s artistic advertising group merging with Verizon’s advertising activation workforce. With McKechnie gone, the mixed workforce reviews to Kristin McHugh, svp, advertising activation and inventive. Notably, McHugh spent a number of years at McCann earlier than becoming a member of Verizon ten years in the past.

McKechnie stepped down on good phrases with the model, after finishing a pre-established five-year plan, Scotti advised Adweek in October. He’s credited with rising the artistic advertising group right into a lauded in-house company. In a June assertion, the model acknowledged the in-house company for having “pushed vital price financial savings for the corporate by streamlining exterior vendor charges and prices.” The model took house a Gold Lion at Cannes this yr—its first ever—for 9/12: The Untold Story of Reconnecting New York.