The Workplace Solid Change into Masters of Small Enterprise for AT&T

When AT&T Enterprise teed up a model marketing campaign focusing on mom-and-pop retailers with a reunion of The Workplace forged, The Masters supplied the proper grounds for a gap drive.

Actor Rainn Wilson (The Workplace’s Dwight Schrute) joined AT&T and its companions on an built-in Omnicom crew led by BBDO, teasing the most recent installment of AT&T Enterprise’s “Subsequent Degree Community” marketing campaign on his Instagram and newly minted LinkedIn profile.

Wilson and AT&T used LinkedIn to announce the actor’s new firm—Dream With Rainn—earlier than airing a teaser throughout the Sunday broadcast of The Masters’ closing spherical on CBS.

Within the clip, Wilson publicizes that he has a product that can change the world, however wants a crew of coworkers to assist him convey it to life.

Fellow The Workplace actors Jenna Fischer (Pam Beesly) and Craig Robinson (Darryl Philbin) say sure, citing an absence of higher choices. Former co-stars Brian Baumgartner (Kevin Malone) and Kate Flannery (Meredith Palmer) are much less sure. The eponymous Creed Bratton supplies a tacit endorsement of Wilson’s product—the Sleep With Rain pillow—by snoozing on it.

The teaser foreshadows the launch of a fuller marketing campaign on April 18, however AT&T has good motive to covet that Sunday sports activities advertising spot on the Masters.

Final 12 months, the spherical’s 12.06 million viewers on CBS had been the ninth-largest for a non-NFL sporting occasion and, in response to CBS, the biggest viewers for any golf broadcast in 5 years.

In the meantime, The Workplace has remained so beloved after it went off the air at NBC in 2013 that the 57.1 billion minutes of viewership it racked up on Netflix in 2020—simply earlier than it was moved to Peacock—had been a streaming report solely damaged by Fits’ 57.7 billion minutes final 12 months.

“We all know that amongst viewers of The Masters, there’s a giant propensity towards enterprise house owners,” stated Valerie Vargas, svp of promoting. “So what higher place than on Sunday and, fingers crossed, it’s a nail-biter that we’ll have a degree of viewership for when this teaser comes out.”