MAA Advert of the Week: Canal+ from BETC Paris

The massive advert holding group artistic businesses are nonetheless struggling to carry their heads above water. M&C Saatchi (admittedly not one of many biggies) not too long ago admitted that its margin on artistic was 8% towards 22% on another actions.

Would possibly quick movies for YouTube and elsewhere be one reply? BBDO CCO David Lubars is retiring after a distinguished profession. One of many highlights was his earlier reign at Fallon when he helped launch BMW’s ‘The Rent’ sequence of quick movies that includes, inter alia, Clive Owen and Madonna.

These by no means took off as a style however, then once more, they’ve by no means fairly gone away.

BETC Paris is fairly well-equipped to enter the lists, particularly for longstanding shopper Canal+. Right here it’s riffing on the best way the celebs of motion movies interrupt proceedings to indicate what good guys they’re, fairly than getting on with saving individuals (on this case unlucky cabin crew member Hélène.)

In the reason for French cinema and shorter movies, in contrast to the present vogue for three-hour bum-crushers like Oppenheimer and no matter Martin Scorsese’s at present making.