TikTok testing digital influencers for video advertisements
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TikTok is reportedly growing AI-powered digital influencers that may have the ability to compete in opposition to human creators for profitable promoting contracts.
The brand new AI avatars can allegeldy learn scripts for video advertisements created from prompts submitted by manufacturers and TikTok Store sellers. Nevertheless, this characteristic continues to be in its testing section so all the pieces is topic to vary, stories The Info.
Influence on gross sales. Throughout testing, TikTok researchers found that AI avatars haven’t generated as many e-commerce gross sales as human influencers. That is reportedly why the brand new characteristic hasn’t been made accessible to entrepreneurs but. The platform means that this characteristic ought to complement present human creators relatively than change them.
Issues. Some advertisers fear that AI influencers may very well be used for manipulative advertising techniques. Moreover, the rise of digital creators may steal enterprise from actual influencers, probably main some customers to go away the platform.
Why we care. Though utilizing AI influencers for selling merchandise might sound cheaper and faster to your campaigns, contemplating the decrease gross sales and moral issues concerned, it may not be the only option for manufacturers as issues at present stand.
What TikTok is saying. TikTok didn’t instantly reply to Search Engine Land’s request for remark.
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