Burger King ideas a wink to Outdated Spice in new ‘Foodfillment’ marketing campaign

Each years advertisements have their altering fashions – this yr it appears to be again to wacky humour (perhaps Cannes Lions’ fault for introducing a humour class) and, inevitably, a brand new model platform.

Burger King UK has ‘Foodfillment’ for the latter, with a brand new ‘connoisseur’ vary, and one Martin (who borrows a little bit from the fabled Outdated Spice man) doing the wacky honours for BBH. On this one he’s a ‘merman.’

Burger King CMO Katie Evans says: “Finally, meals is all about satisfaction. However satisfaction is about extra than simply being full. It’s about actual meals high quality, scrumptious substances and getting worth for cash. We’re excited to launch ‘Foodfillment’, a brand new model platform which we really feel completely captures this sense of final satisfaction.”

Nice sufficient.

MAA artistic scale: 6.5.