‘Solely O2’ will take you clubbing with a little bit blue robotic

VCCP is popping the main focus onto O2’s bells and whistles for 2024 – that is the primary of a brand new sequence of “Solely O2” advertisements that will likely be all about buyer perks moderately than protection or {hardware}.

Buyer expertise – and loyalty – are the brand new battleground for manufacturers, and O2 has a fairly good case with its sponsorship of huge leisure venues (and England rugby) permitting precedence entry to tickets.

Simon Groves, director of name and advertising and marketing at Virgin Media O2, stated: “From intimate entry to common artists by means of our Precedence Gig sequence to as soon as in a lifetime journeys throughout the globe, this marketing campaign celebrates the exclusivity, entry and unforgettable experiences our prospects can take pleasure in. As we proceed to construct the marketing campaign sequence all through the remainder of this yr, we are going to discover these themes and have a good time what makes Precedence stand out.”

David Masterman, Deputy Govt Inventive Director at VCCP, stated: “Have you ever ever puzzled what Bubl does when not being a model mascot? They go to see their favorite bands with their mates. We wished to seize the actual emotion and expertise of a giant evening out. The form of evening that you simply’re nonetheless speaking to your mates about weeks later – and the form of expertise that O2 prospects can get unique entry to.”

O2 had probably the most complaints for a pay month-to-month cell service in Ofcom’s most up-to-date research of UK shopper grievances, so let’s hope that O2 is taking a look at its customer support in addition to buyer experiences.

Bubl seems a bit uncomfortable within the mosh pit and unconvincing on the late evening kebab cease, however the marketing campaign goes to be in all places and the advert does job of O2 branding, whereas stirring up FOMO in different community customers.

MAA inventive scale: 5