Google is popping off all UA providers and APIs

Google issued a reminder that it is going to be discontinuing all Common Analytics (UA) providers and APIs on July 1.

With Google Analytics 4 (GA4) properties totally changing UA, entry to UA properties by the Google Analytics front-end and APIs will now not be out there beginning in July.

When you haven’t totally migrated to GA4 properties, Google advises following the migration information to start transitioning as quickly as potential.

Why we care. If you don’t obtain or export your knowledge earlier than UA sundown utterly, your knowledge will likely be completely deleted by Google and, sadly, is not going to be recoverable, which may affect marketing campaign efficiency.

Exporting your knowledge. To retain entry to your knowledge out of your UA property, observe one of many strategies outlined within the Google Analytics Assist Heart. When you plan to make the most of the BigQuery integration for exporting historic knowledge out of your Common Analytics 360 property, Google strongly advises beginning this course of instantly.

What’s altering? When Common Analytics providers cease, you received’t be capable of entry or use any knowledge or settings by advertiser, writer, or different product integrations. For instance:

1. As soon as Common Analytics providers finish, new conversions, together with targets and ecommerce transactions, will now not be measured. This contains conversions inside linked promoting accounts. This alteration may affect the efficiency of advert campaigns, particularly if these conversions are used alongside Good Bidding methods.
2. Common Analytics viewers lists will likely be closed. This closure may affect the activation and efficiency of advert campaigns that depend on these lists for focusing on.
3. API requests related to Common Analytics properties will fail. This contains requests for deleting Common Analytics knowledge by way of the Consumer Deletion API. Consequently, instruments depending on this API, comparable to Looker Studio, is not going to show any Common Analytics knowledge.
4. You possibly can request BigQuery export and backfill of historic knowledge from Common Analytics 360 properties solely till June 30. Any knowledge already exported will stay accessible in BigQuery.
5. Attribution Initiatives that had been a part of Attribution (beta) in Google Analytics will likely be deleted.

Deep dive. Learn Google’s step-by-step GA4 migration information for extra data.