Here is IAB’s 2024 NewFronts Schedule

Although this 12 months’s lineup displays final 12 months’s, Cohen famous that he’s by no means seen the trade going by as many modifications as it’s in the present day, and he’s not against modifications coming to the NewFronts sooner or later, encouraging the trade to voice its opinions.

“The query that we’ve got to ask ourselves simply usually, is that this timing of current displays the fitting timing for the trade? The upfront season was created when new vehicles had been being launched within the fourth quarter and the printed 12 months was completely different than the calendar 12 months,” Cohen stated. “In a world the place we’re always-on, 24/7, all the time optimizing, the query I feel we’ve got to ask: Is that this one of the best that we will do? Or do we have to type of change the timing and alter the format?”

See the complete NewFronts schedule beneath: