Nationwide advert ban places NCA within the highlight – once more

New Industrial Arts is kicking up loads of controversy this week. First it was complaints about its present Alzheimer’s Society marketing campaign being too distressing, and now the Promoting Requirements Authority has banned NCA’s Nationwide relaunch advert from final October.

There have been 282 complaints in opposition to Nationwide – together with one from rival Santander – all questioning its declare that, not like different banks, it wasn’t closing branches.

Plainly Nationwide has (based on the ASA) been stretching some extent. A few of its branches would possibly stay open however they’ve diminished their hours of enterprise, and the “no closures” declare confused individuals who have seen branches shut just lately – it’s actually about future plans which it intends to honour, if solely till 2026.

If any publicity is sweet publicity, New Industrial Arts is having a wonderful week. The “Lengthy goodbye” movie for the Alzheimer’s Society has been the topic of newspaper columns – each optimistic and unfavorable – in addition to attracting tales concerning the 128 complaints (and counting) to the ASA.

Each Nationwide and Alzheimer’s Society have been awarded MAA Advert of the Week. For an company whose inventive output has generally been accused of not matching as much as its new enterprise would possibly, NCA’s strongest work is actually getting its purchasers observed.